Project Details:
Man, what can I say about this project. Majorly big, and majorly complex. Knitting Factory Records, Partisan Records, and Fela Kuti (R.I.P.) all got a fresh new presence on the web recently.

I was surprised last fall to get a call from these guys wanting me to work on creating a website and online store for their labels and artists. They had seen the work I had done for Eric Bachman’s Crooked Fingers project, and liked the simplicity of the design and content presentation. Trouble is, they wanted a way to manage not only the content and products for the label, but they wanted to also manage and customize the artist’s “mini-sites” within the context of the same CMS. Hellooooo Expression Engine. Actually hello Expression Engine, Multi-Site Manager, Foxee, and FoxyCart!

By utilizing the power of EE’s MSM, I was able to allow the label group to manage all content, product info, and artist sites within the context of a single content management system. And the integrations with Foxee and FoxyCart were seamless and very quick to deploy. The label group also takes advantage of Campaign Monitor for their email marketing.

Majorly complex project tamed, by some majorly powerful (and easy to use) tools.

Shout out to Mark Pernice at Matic for the design.

P.S. A third label site for Instinct Records will be coming online before the end of May 2010. Wow.

Roles:
Creative Direction, Project Management, Design, Development

Technology Used:
Expression Engine, Multi-Site Manager, Foxee, FoxyCart, Campaign Monitor, PHP, XHTML, CSS